One of the least expensive and most efficient ways to promote your business via the search engines is using Pay-per-Click advertising. It is akin to a customer-seeking smart bomb! At Bay Area Online Marketing, we can run a PPC campaign that will allow you to reach consumers when they are actively searching for your products or services. That way you can ensure that qualified buyers come straight to your business, without being distracted by your competition.
How do we roll out a PPC campaign?
It’s really quite a simple process…but don’t give in to the temptation to try this yourself. Your entire PPC budget may be at risk of being exhausted very quickly with little or no results. As trained and certified Internet marketing experts, here’s what we do:
- We identify and bid only on specific search terms, or keywords that your prospects will most likely use online to find the products or services you offer.
- By ensuring that your ad appears before your competitors with a clear, compelling call-to-action, we drive traffic to your website.
- Your ad will show only when your search terms are used. This way, you get qualified traffic.
- Only when a consumer clicks on your ad do you pay the nominal fee you bid on for that search term.
- The conversions will be measured and the campaign continually monitored for optimum results.
- At all times, you’ll know your ROI so that not a penny goes to waste.
The best thing about PPC (also known as Pay for Performance advertising) is that it allows for complete control of your costs because you only pay when your ad is clicked on. If your ad is displayed 1000 times and one person clicks on it, you only pay for one click. Now, as experts, we’ll also work to make sure your ad is not ignored by a 1000 people; especially if they are great prospects!
Click here to try our interactive Pay-Per-Click Calculator. You’ll get an idea of the Return on Investment you can expect from a PPC advertising campaign. It’s a great way to increase your website traffic and online customer conversion.
Your website deserves to get higher volumes of quality traffic with the potential to convert. Bay Area Online Marketing can help you do this with Pay-per-Click Advertising. Call us now to at 1-925-736-5808 or get in touch online.